The company New Balance is an American legend with over 100 years of history. It has been delivering high quality women sports shoes and accessories to sports lovers all over the world since 1906, surprising everyone with new ideas and solutions. The first New Balance running shoes appeared on the market in 1938. They ended up with a local sports club, Boston Brown Bag Harriers. It is worth noting that the brand survived the financial crisis, which began in the 30s in the USA and forced many companies to close down. The first shoes were sold for only a few dollars, whilst for a higher price of 100 dollars clients were able to purchase the 990 model for the first time. Currently, the most popular New Balance shoe models are: halfshoes New Balance 247 as well as ML574, Wl574, KL574, U410, U420 i ML373.